The ultimate question: How much does it cost to create an app?

by Maarten Jansen
It may seem like a simple question, but pricing out an app raises some essential questions about the value you want to create. Here’s some factors to take into account when budgeting for an app:

Turn the question around

The typical question from clients is, how much does it cost to build an app? We turn it around and ask, how much are you able to to spend to go to the market?

You see, it doesn’t make much sense to just stick a price on an app. You have to take into account the value it will provide in reaching your overall business goals. Instead of thinking about the app in terms of cost, it is more logical to look at how much budget you have to validate your product-market fit, and what assumptions you are making about the return it will generate.

To get a better sense of how your app can add value and return your investment, start by looking at the broader financial picture. Crunch the numbers with your financial partner, or schedule a financial coaching session with an advisor.

The most essential features

These questions force you to think about your fundamental priorities. For example, our client Meet Roger is a platform for employee communication. One of the options for workers who weren’t on email was a mobile app with push notifications. You need to think about who your target audience, and what the minimum features are that provide value to your customers.

You start with the smallest possible experiment through which you can validate this value for your customers. When we draw up a roadmap for customers, we often look at the value-complexity matrix: the point of most value and least effort is where the priority lies.

So…how much does it cost?

To put a value on an app, you begin with the smallest possible product and the first possible milestone, for example the launch of the minimum viable product (MVP). You don’t look at how much budget you need, but what assumption you want to validate and what budget you have for that.

Still want to talk euros and cents? Get in touch with us and we’ll come up with a specific price range for your app together!

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